The steady growth of counterfeiting and illicit trade—now the largest criminal enterprise in the world¹—continues to threaten patient/consumer safety, erode brand trust and value, and undermine business objectives. This global threat challenges brand owners to act by strengthening product integrity and supply chain security and putting capabilities in place to effectively mitigate and manage this risk.

How can we help?

Excellis has been building programs to protect supply chains since 2010. With early roots in regulated industries, Excellis has worked globally to enable people, process, and technology know-how to provide clients with compliance and assurance solutions. Whether you’re at the earliest stage of program exploration or you’re leading a mature program and looking to address gaps and opportunities, we can help.

New or Emerging Program

Often a first serious counterfeiting incident is the catalyst that spurs the creation of a brand protection program.

While we do advocate a proactive and preventive approach, we can help you recover from an incident and then begin to put the necessary processes and capabilities in place to prevent future incidents.

Existing Program

Excellis’s expertise and tool kit runs the gamut of brand protection strategy, operations, and capabilities. We can help refresh a strategy, enhance operations, address critical program gaps, or augment your internal resources to accelerate achievement of program objectives. We also conduct a Brand Protection HealthCheck, which is a comprehensive program assessment.

Our Approach: Blueprint for Brand Protection

Excellis’s subject matter experts (SMEs) apply a comprehensive, risk management-based framework and approach, which we call a Blueprint for Brand Protection. The Blueprint covers all the core capabilities and best practice areas needed for an effective brand protection program. Excellis evaluates an organization’s current state compared to Blueprint criteria and then develops an appropriate strategy tailored to your organization’s risk profile and aligned with your business objectives to address illicit trade risk.

  • Risk Assessment Tools/Methods (Products & Value/Supply Chain)
  • Data & Analytics (Hub)


  • Intellectual Property Protection
  • Product Security Technology
  • Supply Chain Security
  • Awareness & Education


  • Incident Management/Triage
  • Investigation & Enforcement
  • Legal Strategy


  • Market Monitoring – Online & Offline
  • Quality Systems Monitoring
  • Business Intelligence & Insights

Our Process: Strategy to Sustainability

Excellis specializes in systematically defining your current state (A), desired future state (B), and the work required to get you from A to B. This model process ensures we understand the problem, objectives, and any constraints in phase 1 and then design and build an effective and sustainable solution as we move into phase 2 and 3.

Our Experts

Excellis’s Brand Protection Practice area includes SME’s, consultants, and project managers with deep experience across a range of industries, including pharmaceutical, medical devices, consumer consumer packaged goods, and other regulated industries.

Our Work: Case Examples

Excellis’s project team partners with clients to solve challenges, build and enhance sustainable capabilities, and create long-term value.

In an age where the protection, security and traceability of medicines is constantly under the spotlight, pharma companies of all sizes must rise to the challenge of developing watertight systems and processes across their entire operation.

This case study explores how a comprehensive risk assessment service from Excellis Health Solutions has enabled Jazz Pharmaceuticals’ supply chain teams to assess their traceability compliance readiness, strengthen their brand protection program, and identify opportunities to exemplify industry best practice.

With patient safety a critical concern, complying with global track and trace mandates and managing and mitigating risk is an essential component of safe and effective pharmaceutical supply management.

This study explains how the Excellis health check and brand risk assessment can help pharma firms minimize security challenges, and is available to download from our knowledge base.

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Helping to Resolve Operating Challenges

A leading multinational healthcare company engaged Excellis to help improve operations for their Global Brand Protection (GBP) team, which was comprised of 35+ people deployed in five regions around the world. The team had more than tripled in size over a 5-year period in the face of increasing illicit trade risk for their brands. This rapid growth inevitably created communication and knowledge-sharing challenges, along with gaps in documentation, training, and standardization of programs and processes. EHS led a project to collect, catalog, organize, document, and consolidate all major aspects of the team’s operations into a comprehensive Operating System Guide. This interactive Guide (PDF) then served as a single reference point for team members where they could access information and resources and ensure they were following the latest operational practices and standards. It helped improve understanding, alignment, onboarding, and execution across the team, thereby contributing to overall program efficiency and effectiveness.

Learn More: Knowledge Center

Explore our Brand Protection-focused webinars and white papers from Excellis’ thought leaders and guest panelists from the industry.

Webinars (1920 × 1400 px) (2)



From Sip & Secure to Global Track & Trace, check out our Brand Protection-focused topics featuring industry experts as panelists to many of our free webinar recordings.

View the Recordings

Innovative Strategies for Ensuring Brand Protection

Check out the April 2021 edition of Pharmaceutical Commerce’s e-Book, featuring Excellis Health Solutions.

Download Now

Global Track & Trace (GTT)

View our Brand Protection segments from our Global Track & Trace events.

YT video thumbnails

  • Never Too Early: Why companies big and small, newly launched or long-established, need to be thinking about illicit trade risk
  • Partnering for Protection: How and why competitors are collaborating to protect their patients and brands from illicit trade

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Beyond 2023, what are your plans to ensure your brands are secured?

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¹ Source: USPTO; A Report Prepared by the Library of Congress for the U.S. Patent and Trademark Office, U.S. Department of Commerce; February 2020