Brand Protection Program Assessment Tool

See how your Brand Protection program compares to Excellis’s model Blueprint by completing this quick assessment (2-3 minutes). It’s a “lite” or scaled-down version of the comprehensive and in-depth Brand Protection HealthCheck that Excellis conducts for its clients. There are 15 questions covering key topics in each of the core capability areas.

Does product security/brand protection have formal support (i.e. written policies, oversight, reporting protocols, funding, etc.) from senior leadership in the organization (i.e. C-Suite)?
Does the BP team actively engage other external stakeholders to support their work?
Have metrics/KPIs for measuring success for product security/brand protection activities been established and aligned with business leaders?
Is there a process/program in place to identify and assess brand protection-related risks across the end-to-end supply chain?
Is there a process/program in place to document gaps identified by the brand protection risk assessment and track progress/resolution of corrective and preventive actions?
Is there a process/program in place to conduct comprehensive brand protection risk assessments for products to determine if additional product security/brand protection measures are warranted?
Are any risk based security features used?
Is there a communications capability and process in place for raising awareness and providing education (internal and external) to various stakeholders about the risk of illicit trade?
Do partner agreements include product security/brand protection provisions, such as: right to audit, anti-counterfeiting and intellectual property/trade secrets protection provisions, physical security requirements, contract termination, etc.?
Is there a training and education process in place for Call Center/Customer Care Representatives so they understand how to flag a suspect product incident based on information provided by the consumer/customer/patient?
Is there a risk-based process/program in place to audit distributors, customers, or specific trade channels when illicit or unauthorized product activity or movement is suspected?
Is there a process and/or technology in place to identify and investigate unusual sales patterns or anomalies for the possibility of illicit trade activity? For example, examining retail sell-in vs. sell-out data or unexpected/ unexplained changes in buying behaviors?
Does the BP team have relationships with law enforcement and government agencies in jurisdictions where illicit trade concerns exist?
Is there a process in place for responding to suspect incidents (e.g. triage, analysis, confirmation, escalation) of product counterfeiting, tampering, and/or unauthorized diversion?
Incident Management: In the event of a confirmed counterfeit, tampering, or unauthorized diversion incident, is there a process in place for initiating an investigation? In comments: indicate responsible business function(s) and their roles.
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