Brand Protection Program Assessment Tool

See how your Brand Protection program compares to Excellis’s model Blueprint by completing this quick assessment (2-3 minutes). It’s a “lite” or scaled-down version of the comprehensive and in-depth Brand Protection HealthCheck that Excellis conducts for its clients. There are 15 questions covering key topics in each of the core capability areas.

1. 
Does product security/brand protection have formal support (i.e. written policies, oversight, reporting protocols, funding, etc.) from senior leadership in the organization (i.e. C-Suite)?
2. 
Does the BP team actively engage other external stakeholders to support their work?
3. 
Have metrics/KPIs for measuring success for product security/brand protection activities been established and aligned with business leaders?
4. 
Is there a process/program in place to identify and assess brand protection-related risks across the end-to-end supply chain?
5. 
Is there a process/program in place to document gaps identified by the brand protection risk assessment and track progress/resolution of corrective and preventive actions?
6. 
Is there a process/program in place to conduct comprehensive brand protection risk assessments for products to determine if additional product security/brand protection measures are warranted?
7. 
Are any risk based security features used?
8. 
Is there a communications capability and process in place for raising awareness and providing education (internal and external) to various stakeholders about the risk of illicit trade?
9. 
Do partner agreements include product security/brand protection provisions, such as: right to audit, anti-counterfeiting and intellectual property/trade secrets protection provisions, physical security requirements, contract termination, etc.?
10. 
Is there a training and education process in place for Call Center/Customer Care Representatives so they understand how to flag a suspect product incident based on information provided by the consumer/customer/patient?
11. 
Is there a risk-based process/program in place to audit distributors, customers, or specific trade channels when illicit or unauthorized product activity or movement is suspected?
12. 
Is there a process and/or technology in place to identify and investigate unusual sales patterns or anomalies for the possibility of illicit trade activity? For example, examining retail sell-in vs. sell-out data or unexpected/ unexplained changes in buying behaviors?
13. 
Does the BP team have relationships with law enforcement and government agencies in jurisdictions where illicit trade concerns exist?
14. 
Is there a process in place for responding to suspect incidents (e.g. triage, analysis, confirmation, escalation) of product counterfeiting, tampering, and/or unauthorized diversion?
15. 
Incident Management: In the event of a confirmed counterfeit, tampering, or unauthorized diversion incident, is there a process in place for initiating an investigation? In comments: indicate responsible business function(s) and their roles.
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