Guest Speaker: Jeremy Wilson, PhD (Professor of Criminal Justice, Michigan State University)
Hear about Professor Jeremy Wilson’s six building blocks or tenets, which provide “a framework for building and advancing brand protection programs that are strategic, comprehensive, and evidenced based.” We’ll talk with him about these tenets and about his forthcoming book, Brand Protection and the Global Risk of Product Counterfeits: A Total Business Solution Approach, which is packed with brand protection learning, insights, and case studies from the field.
Counterfeiting methods are becoming ever more sophisticated. As counterfeiters seek to exploit products entering new markets with fewer controls, serialisation compliance and brand security remain an ongoing challenge and the strength of pharma supply chains is frequently tested.
This webinar explores these risks in greater detail, highlighting the key considerations every pharma company must address in 2022.
Counterfeiting is now the largest criminal enterprise in the world, accounting for more than 3% of global trade. In the first episode of this series, we will talk with Rich Kaeser from Johnson & Johnson about what brand owners should be thinking to keep your products safe and secure for your customers.
Guest Speaker: Wayne Mack, anti-trust attorney (Duane Morris LLP)
Our guest will be Wayne Mack, an anti-trust attorney with Duane Morris LLP who serves as lead counsel to the U.S. Golf Manufacturer’s Anti-Counterfeiting Working Group. We’ll talk with Wayne about how competitors can compliantly pool resources and collaborate to fight their common enemy: counterfeiters. It’s been an effective model that has also been used in the pharmaceutical, automotive, semiconductor and other industries.
Guest Speaker: Jeremy Wilson, Criminal Justice Professor (Michigan State University) and Founder of MSU’s Center for Anti-Counterfeiting and Product Protection
Our guest Jeremy Wilson will discuss his team’s research into the numerous business functions (approximately 38) that can and should be involved in brand protection across a typical enterprise and his model for a “Total Business Solution” approach.
Guest Speaker: Chirag Shah, Director – Product & Supply Chain Security (Sanofi)
Chirag Shah joins us to talk about what brands should be proactively doing to address counterfeiting and illicit trade risks across their partner networks. With counterfeiting and other healthcare products on the rise and supply chain networks becoming more complex, it’s more important than ever to get all of your supply chain partners in lockstep with your brand protection and security expectations and requirements.
Topic: Serialization as Brand Protection
You have Serialized and you have complied with DSCSA, but what if your product(s) need more to be truly protected against counterfeiting and diversion? It is vital that every organization understands the operational and reputational threats that illicit trade poses and how to guard against it. As we conclude with the last episode of Sip & Serialize, we will discuss what Brand Protection is and how it differentiates from Serialization.