Date/Time: October 1 @ 3PM EST
Guest Speaker: Jeremy Wilson, Criminal Justice Professor (Michigan State University) and Founder of MSU’s Center for Anti-Counterfeiting and Product Protection
Topic: Activiting the Enterprise for Brand Protection
Our guest Jeremy Wilson will discuss his team’s research into the numerous business functions (approximately 38) that can and should be involved in brand protection across a typical enterprise and his model for a “Total Business Solution” approach.
To view a copy of this recording, please click here.