THE BIG QUESTION: Is serialization enough to protect patients and brands from counterfeiting and diversion?
Date/Time: August 20 @ 3PM EST
Meet our Guest: Rich Kaeser, Vice President of Global Brand Protection (Johnson & Johnson)
Meet our Host: Sean O’Hearen, former Brand Protection consultant (Johnson & Johnson); Subject Matter Expert (Excellis Health Solutions)
Join us in our first episode in our NEW webinar series, SIP & SECURE, that focuses on Brand Protection! Rich Kaeser from Johnson & Johnson joins us to talk about the connection between pharmaceutical serialization and brand protection.
We’ll talk with Rich about what brand owners should be thinking about beyond serialization and compliance to provide greater patient safety and product security. We’ll also explore the symbiosis between serialization and brand protection, and the benefits of close collaboration between these two areas of responsibility.