Within the pharmaceutical industry, a common denominator for manufacturers intending on performing serialization operations is implementing capability of printing the GS1 Global Trade Item Number (GTIN), serial number, lot number and expiration date, and encoding information in a 2D data matrix. “By legislation, every product has to be tracked and traced from packaging all the way through the supply chain. The FDA legislation is bringing about change to this global issue through its tracking and tracing initiatives for regulations, with effect to the pharmaceutical industry,” says Greg Cathcart, Founder and CEO, Excellis Health Solutions.